Your full potential is out there. You just have to be you to go get it.
The rush of clarity, finding your people, makeup recs by way of an internal convo, and a hummingbird good omen.
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Woke up this morning with a rush of clarity that I don’t want to go away. So it’s going on the internet — cause that’s what we do in 2026.
The clarity is: I know exactly what I want to do here.
Be so fully myself that I give others permission to do the same.

It hit me when I was putting on my make up. In fact that’s where most things hit me lately actually. Business ideas, to-dos i forgot to do, etc.
Maybe it’s because it’s the few minutes of my day that are entirely mine. Which is wild to even say out loud. The few minutes a day that are mine. And by mine I mean, like, truly mine. In my own head. Not on my phone. Not distracted by what other people are putting in front of me. not by what my toddlers need from me. Not by what i want to put out to nurture my marriage, or my business, or my home. Just me in my own thoughts.
For some people this shows up in the shower. It does for me too. But today it was in the five minutes I had to put my make up on before it was time to take polaroid pictures in front of my son’s lego tower he was super proud of.
So back to the clarity. It came from an honest conversation with myself. And it sounded like this:
First up: under eyes.
Be 100% unapologetically you. In every possible way. Inspire the hell out of people (women) to the point where they feel they can reach their potential, because they can. But also help them get there because seeing it from the inside out is hard.
And don’t you dare use AI to write your stuff because you lose yourself in there. Your message gets watered down and the conviction gets lost. And the conviction is the best part. That’s where the momentum lives that drives your own success, and the urgency you feel for other people’s potential. It’s what fuels you. What lights you up inside.
AI doesn’t feel that. YOU do.
Next: cc creme in nude glow cause it’s Sunday & we’re going natural.
Motherhood is a huge part of your day to day and who you are. You fought to become one. And IVF is a big part of your story, too. Don’t neglect that. You can bring to life the joys and juggling realities of motherhood at 38 while building a life of your own and a business as a founder.
But what you have to say isn’t just for mothers.
Life responsibilities show up in all shapes and sizes. What you bring to table is how to handle adversity and how to keep the headspace of inspiration while juggling the reality of responsibilities.
Agency of choice is very real and everyone can, in fact, author their life. Potential is bigger than circumstances.
Use your own stories of adversity as a way to relate and inspire.

Now onto: cheeks and this new creamy bronzer.
And on motherhood: remember it’s part of your identity but it isn’t your whole identity. You are so much more than your kids mother and your kids need to see that.
That’s the whole point.
For you to lead by example and for them to watch and learn. So show them they can be multifaceted human-beings.
This and that. This and not that anymore. This and this at the same time.
Show them how to chase goals by chasing yours with them right by your side.
Almost done: Mascara & brows.
Have fun with it! You’re not the serious type. You never have been. Your authentic in the actual authentic way — and you say the thing. You can’t help yourself.
That’s why you left corporate to build something of your own. So you didn’t feel like you had to be the buttoned up version of you or something someone else wanted you to be. So don’t fall into that WHILE you build something for you. Show up how you want, talk about what you want, and the right audience you want to be around will find you.
i was reminded of quotes/mantras, in addition to my faith, that have stuck with me:
My dad. he always said his ‘job description as a leader’ was to:
“inspire others to perform beyond themselves.”
Cecil Beaton ever since i first heard it in middle school
“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.”
And last: setting spray (ahh!)
You have experienced so much and the best version of yourself is when you’re THIS. Inspiring women to reach their potential, not second guessing what you put out, and having the confidence that what you have to say can and will make a difference.
And on a separate note: How lucky are we to have platforms to reach people in this way? In however way we want to do it? Based on our skills, interests, ideas, whatever we choose.
Our full potential is out there. We just have to be ourselves to go get it. And find the people who keep us accountable to that version of ourselves along the way.
Platforms like this make that possible in a way that still kind of amazes me. The world gets small enough that you can find your people. But first we have to be findable.



I love this. My own mother was a doctor and didn't wear a stitch of makeup. She didn't even get her ear pierced until she was 50 (because she wanted some diamond earrings for her birthday). She was always entirely herself. THAT's what I want to model for my kids and give to them as a parent: Permission to be themselves. And with 4 kids that's a lot of different personality types in my house- which is chaotic and lovely at the same time! And it's also my mission at work- to make space for women to own what they desire, and stop just focusing on what they think they deserve.